INZMO

Concept and design at INTEGR8 in Berlin, Germany
2021

INZMO provides the most boring product ever: insurance.

And what's even more boring than that? Ads for insurance. And since there are already a million breathtakingly boring ads, we decided to make the simplest ad campaign for cellphone insurance by showing nothing but the reasons for exactly that in a very modern and unique layout.

Objectives
Developing a fun ad campaign for an unfun product
Role
• Art Direction, Creative Direction

• Creative Concept

• Copy

• Overall Look Development

• Key Visual Development
Process
Classic agency workflow
Result
I loved the result more than the client 🙃