TIER Mobility
Designed at INTEGR8 in Berlin, Germany
2021
TIER Mobility is the very first climate-neutral micro-mobility company in Europe. In 2021, you could book a TIER in 11 countries and over 110 cities and towns. Urban kids love using it, but the company had difficulties recruiting new employees, especially maintenance staff.
Our challenge was to generate 2000 applications in only two months. Initially, the request seemed ambitious, but we made a sweet little recruiting campaign to reach the set goal.
Long story short: The target group loved it. And by "they loved it," I mean we could achieve the client’s goal 2 weeks earlier and with 30% lower costs per lead as planned. Everybody was very happy.
Objectives
Generate 2,000 job applications in two months to solve recruitment shortages (specifically for maintenance staff)
Role
• Art Direction, Creative Direction
• Creative Concept
• Copywriting
• Creative Concept
• Copywriting
Process
Created and launched a targeted recruiting campaign tailored to the specific audience
Result
• Achieved the 2,000-application target 2 weeks ahead of schedule
• Reduced the cost per lead (CPL) by 30% compared to the original budget
• Generated strong engagement and high satisfaction from both the target group and the client
