I made this brand design for my friend Nina, who’s a strategic consultant. She works for brands, agencies, companies, institutions and some others who feel slightly lost when it comes to finding the right language to reach the right audience. So, one day, she decided to start a collective with some befriended planners and asked me to make her newly born project look good.
Since Nina is a very unique person, the brand design needed to be colorful and fun – just like herself. We went for rich gradients, bold typography, and a few catchy headlines to make sure the new visual identity differs from Nina’s contestants.
Don’t praise your work, people say, but I have to admit that I really like the final outcome. And Nina likes it, too.
Year: 2018 . Client: My friend Nina . My role: Brand Design