nauticor—A Linde Company
Bomin Linde LNG was originally a joint venture between Linde AG and Bomin Group. Following the split, Linde AG became the sole parent company and needed to rename its subsidiary.
The company was supplying liquefied natural gas (LNG) to the shipping industry. And since gas harms our oceans slightly less than heavy fuel oil, the new brand design and name needed to feel clean, modern, and fresh compared to traditional industry standards—with a teeny-tiny bit of fun thrown into the mix.
Objectives
• New Brand Name
Give Bomin Linde a modern, new name—Nauticor is a compound company name made up of the words "nautic" (based on the Greek nautikós and Latin nauticus, meaning seafaring or maritime matters) and "cor" (the Latin word for heart)
• Brand Design
Give the core design elements a fresh, clean look, specifically modernizing the logo, patterns, colors, and typography
Give Bomin Linde a modern, new name—Nauticor is a compound company name made up of the words "nautic" (based on the Greek nautikós and Latin nauticus, meaning seafaring or maritime matters) and "cor" (the Latin word for heart)
• Brand Design
Give the core design elements a fresh, clean look, specifically modernizing the logo, patterns, colors, and typography
Role
• Naming
• Art Direction, Creative Direction
• Art Direction, Creative Direction
• Brand Design
Process
Developed the new brand through workshops and close collaboration with the client
Result
The client was happy with the new brand name and loved the contemporary look. Mission accomplished!