Naming & Visual Identity
Nauticor – A Linde Company
Nauticor – A Linde Company
Bomin Linde LNG was a joint venture of Linde AG and Bomin Group. After splitting up, Linde AG became kind of a single parent and had to rename its subsidiary.
The company was supplying LNG (liquid natural gas) to the shipping industry. And because gas doesn’t destroy our oceans as much as f*cking heavy oil does, the new brand design and naming definitely had to be clean, modern, and way fresher compared to the industry standards. Plus: We wanted to add a teeny tiny bit of fun to the whole thing.
Bomin Linde LNG was a joint venture of Linde AG and Bomin Group. After splitting up, Linde AG became kind of a single parent and had to rename its subsidiary.
The company was supplying LNG (liquid natural gas) to the shipping industry. And because gas doesn’t destroy our oceans as much as f*cking heavy oil does, the new brand design and naming definitely had to be clean, modern, and way fresher compared to the industry standards. Plus: We wanted to add a teeny tiny bit of fun to the whole thing.
Year: 2017 . Client: Nauticor – A Linde Company . My role: Brand Design . Agency: Jung von Matt/brand identity
Recently Nauticor has closed down forever 🥲
