NAMING & VISUAL IDENTITY
NAMING & VISUAL IDENTITY
NAMING & VISUAL IDENTITY
Nauticor
Nauticor – A Linde Company
Nauticor – A Linde Company
Bomin Linde LNG was a joint venture of Linde AG and Bomin Group. After splitting up, Linde AG became kind of a single parent and had to rename its subsidiary.
The company was supplying LNG (liquid natural gas) to the shipping industry. And because gas dosen’t destroy our oceans as much as f*cking heavy oil does, the new brand design and naming definitely had to be clean, modern and way fresher compared to the industry standards. Plus: We wanted to add a teeny tiny bit of fun to the whole thing.
Bomin Linde LNG was the child of Linde AG and the Bomin Group. After their divorce Linde AG became a single parent and had to rename the former joint venture. So I pushed the client towards the new name: Nauticor.
The brand new company was supplying LNG (liquid natural gas) to the shipping industry. And because gas dosen’t destroy our oceans as much as f*cking heavy oil does, the new brand design definitely had to be clean, modern and way fresher compared to the industry standards. Plus: We wanted to add a teeny tiny bit of fun to the whole thing.
Bomin Linde LNG was a joint venture of Linde AG and Bomin Group. After splitting up, Linde AG became kind of a single parent and had to rename its subsidiary.
The company was supplying LNG (liquid natural gas) to the shipping industry. And because gas dosen’t destroy our oceans as much as f*cking heavy oil does, the new brand design and naming definitely had to be clean, modern and way fresher compared to the industry standards. Plus: We wanted to add a teeny tiny bit of fun to the whole thing.
Bomin Linde LNG was a joint venture of Linde AG and Bomin Group. After splitting up, Linde AG became kind of a single parent and had to rename its subsidiary.
The company was supplying LNG (liquid natural gas) to the shipping industry. And because gas dosen’t destroy our oceans as much as f*cking heavy oil does, the new brand design and naming definitely had to be clean, modern and way fresher compared to the industry standards. Plus: We wanted to add a teeny tiny bit of fun to the whole thing.
We started with the fun part and made a pattern which stood for the sea itself. We decided to combine this shape with Linde AG’s color palette (Actually that’s not true. We wanted to use some brighter blues, but what can you do when Mom says „Nooo!“). Unfortunately we had to use Linde AG’s imagery, but we were free to choose a new font, so we picked Brandon Grotesk since in 2017 it was as popular as Ryan Gosling is today.
That was it, new brand ready to go :)
We started with the fun part and made a pattern which stood for the sea itself. We decided to combine this shape with Linde AG’s color palette (Actually that’s not true. We wanted to use some brighter blues, but what can you do when Mom says „Nooo!“). Unfortunately we had to use Linde AG’s imagery, but we were free to choose a new font, so we picked Brandon Grotesk since in 2017 it was as popular as Ryan Gosling is today.
That was it, new brand ready to go :)
We started with the fun part and made a pattern which stood for the sea itself. We decided to combine this shape with Linde AG’s color palette (Actually that’s not true. We wanted to use some brighter blues, but what can you do when Mom says „Nooo!“). Unfortunately we had to use Linde AG’s imagery, but we were free to choose a new font, so we picked Brandon Grotesk since in 2017 it was as popular as Ryan Gosling is today.
That was it, new brand ready to go :)
Recently Nauticor has closed down forever, sad smiley.
Recently Nauticor has closed down forever, sad smiley.
Recently Nauticor has closed down forever, sad smiley.
© 2021 Don’t steal, Christ is watching!
© 2021 Don’t steal, Christ is watching!
© 2021 Don’t steal, Christ is watching!