I'd rather be a stocking, Ad
I'd rather be a chocolate, Ad
I'd rather be a beer, Ad
I'm a Greenie, Merch
Shit Icon, Rebrush
Wind Turbine Icon, Rebrush
Earth Icon, Rebrush
Power bank packaging

POWER TO HAMBURG: Hamburg Energie

Designed at ressourcenmangel

In 2019 we were still making ads for green electricity.

Wait, what?

Yep. So we needed to make the whole thing way more exciting since people would buy anything but green electricity.

Objectives
• Visual Identity Overhaul
Redefine the illustration style

• Tone of Voice
Refine the Brand Language
 
• Communication
Make fun, approachable ads
Role
• Art Direction, Creative Direction

• All-Over Look Development

• Key Visual Development

• Storytelling
Process
One step at a time
Result
Fresher look, approachable communcation