eis.de—The Dildo Discounter
Designed at JungvonMatt/next in Hamburg, Germany
2015
In 2015, we gave eis.de a fresh, fun look since their real product is probably the most exciting thing on this planet. The main changes we made were to the colors, typography (note the AI-free, hand-made 3D headlines in Photoshop CS6!), and, ofc, the whole architecture of the website.
eis.de—Online since 2015
Objectives
• Brand Refresh
Give eis.de a fresh, fun look to match the exciting nature of their product
• Visual Identity Overhaul
Update the core design elements, specifically modernizing the color scheme and typography (including custom hand-made 3D headlines)
• Information Architecture Redesign
Restructure the overall architecture of the website to improve user navigation and site flow
Give eis.de a fresh, fun look to match the exciting nature of their product
• Visual Identity Overhaul
Update the core design elements, specifically modernizing the color scheme and typography (including custom hand-made 3D headlines)
• Information Architecture Redesign
Restructure the overall architecture of the website to improve user navigation and site flow
Role
• Art Direction
• All-Over Look Development
• Key Visual Development
• UI Design
• Storytelling
Process
Discovery & Audit
• UX/UI Audit
• Target Audience & Brand Analysis
• Information Architecture Analysis
• UX/UI Audit
• Target Audience & Brand Analysis
• Information Architecture Analysis
Concept & Information Architecture (IA)
• Catalog Restructuring
• User Flows & Wireframing
• Catalog Restructuring
• User Flows & Wireframing
Style Guide & Typography Development
• Color System
• Typography System
• UI Kit / Design System
• Color System
• Typography System
• UI Kit / Design System
Prototyping & Visual Design
• Layout Specifications
• Hero Visuals & Storytelling
• Layout Specifications
• Hero Visuals & Storytelling
Result
Long story short: eis.de is online since 2015